Amid the rapid advancement of technology in the current digital era, Small and Medium Enterprises (SMEs) in Indonesia face significant challenges in staying competitive. The Ministry of Communication and Information Technology (Kominfo) of Indonesia is responding to this challenge proactively through the “UMKM Level Up” program. One of the key highlights of this program is the invitation extended to Dr. Eddy Yansen, the founder of Bright Corporation, as a key speaker.
Bright Corporation has become a prime example of successfully integrating advanced technology, particularly artificial intelligence (AI), into their business operations. Dr. Eddy Yansen, as the founder of this company, possesses extensive experience and knowledge regarding the role of technology in winning the competitive edge in business, especially in the increasingly advanced AI era.
The “UMKM Level Up” program is a highly significant initiative aimed at assisting Indonesian SMEs in enhancing their technological adaptability. During this event, SMEs can gain insights into how technology can be integrated into their business operations to boost productivity, efficiency, and competitiveness. This is a strategic step in adapting to changing times and ensuring that SMEs remain relevant in an ever-evolving market.
Furthermore, SMEs attending the event have the opportunity to interact with fellow business players. This provides a valuable platform for sharing experiences, ideas, and collaborative opportunities among them. The networks established at such events can serve as the foundation for mutually beneficial business partnerships in the future.
Dr. Eddy Yansen, accompanied by Coach Muhammad Ichsan, imparts insights into how technology can transform the business landscape. They discuss the importance of automation in enhancing operational efficiency, as well as how data analysis can aid in making smarter decisions in product development and marketing.
The success of the “UMKM Level Up” event reflects Kominfo’s commitment to supporting the growth and competitiveness of SMEs in Indonesia. With a better understanding of the role of technology in business, it is expected that SMEs will be better prepared to face the challenges of the increasingly complex digital era. Kominfo continues to be a strong partner in ensuring that Indonesian SMEs can thrive and compete in the ever-dynamic global market. Digital transformation is no longer an option but a necessity for achieving success in today’s business world.